The case of Carnauba wax from Brazil
Carnauba (Copernicia prunifera) is a species of palm tree endemic to the semi-arid region of North-eastern Brazil, that grows wild in two high-biodiversity, endangered ecosystems: the Cerrado and the Caatinga. The Carnauba trees contribute to the protection of these unique habitats through the provision of important ecosystem services, including watershed protection, prevention of soil erosion and habitat for local wildlife. The tree provides a crucial source of income for the local communities living in the impoverished North-eastern region.
The target of the case study is to motivate organizations to join the Initiative Responsible Carnauba (IRC). The case study summaries challenges and opportunities in the sector (in terms of biodiversity and socio-economic aspects). Moreover, the case study shows companies how IRC can help them seize the opportunities by joining forces with other committed companies.
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